YouTube has a tricky job of making sure ads don’t show up alongside videos promoting extremist, hateful views or violence, yet also making sure it doesn’t strip creators, who may post things like violent video game scenes, of their revenue-earning potential. In an attempt to get better at that, YouTube is experimenting with ways to match “edgy” videos with advertisers who are okay with content that’s not totally PG.
In a letter to YouTube makers, CEO Susan Wojcicki said YouTube is searching for sponsors who may publicize by content with the yellow symbol, which implies a video is “not appropriate for all sponsors.” This may bid, for example, to an advertiser that needs to advance a R-appraised motion picture. As indicated by Wojcicki, “in its first month, this program brought about a huge number of dollars in advertisements on yellow symbol recordings.”
The change could be particularly useful for gaming makers, whose recordings are regularly marked yellow since they show brutality in a game. Wojcicki recognizes the call for arrangements that separated between genuine world and gaming brutality and says YouTube is dealing with a strategy that will have less confinements for savagery in gaming.